On Sunday, May 16, the Korean Business Research Institute released the brand reputation rankings of female idols.

On Sunday, May 16, the Korean Business Research Institute released the brand reputation rankings of female idols.

Want to know who are the most popular female idols in May 2021? Continue reading!

Brave Girls Yujeong, BLACKPINK Jennie, and More: Female Idol Brand Reputation Rankings for May 2021 Unveiled
(Photo : Jennie Instagram | Yujeong Instagram | Arin Instagram)

What are the Brand Reputation Rankings?

Brand Reputation Ranking is an index built on the analysis of big data of brands. The rankings helped identify consumers’ online habits and figure out what influences their brand habits.

Brand reputation rankings also determine an idol’s positive and negative influence, media interest in them, consumer interest in them, and an idol’s media volume.

From April 16 to May 16, the Korea Brand Research Institute analyzed more than 114 million pieces of big data to determine female idols’ participation, media, and community indexes.

Compared to nearly 129 million pieces of big data in April 2021, this is down about 12%.

ITZY’s Yuna is the Fifth Most Popular Female Idol for May 2021

ITZY’s youngest member Yuna is in 5th place with a brand ranking of 3,268.841.

Yuna has a participation index of 472,393, a media index of 1,179,916, a community index of 776,489, and a media index of 839,044.

Compared to her brand reputation index of 1,182,668 in April 2021, her index has increased dramatically, 176.40%.

Yuna
(Photo : Yuna Instagram)

Oh My Girl’s Arin is the Fourth Most Popular Female Idol for May 2021

Oh My Girl’s “Princess” Arin is the 4th most popular female idol of the month with a brand ranking of 3,280,008.

Arin has a participation index of 372,7230, a media index of 726,458, a community index of 1,538,453, and a media index of 642,368.

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Fortunately, compared to her brand reputation index of 2,493,161 in April 2021, her index has increased by 31.56%.

Arin
(Photo : Arin Instagram)

And the Third Most Popular Female Idol for May 2021 is BLACKPINK’s Jennie

The third place belongs to BLACKPINK’s Jennie, with a brand ranking of 3,338,856.

Jennie has a participation index of 391,288, a media index of 470,809, a community index of 1,688,165, and a media index of 788,593.

Compared to her brand reputation index of 3,909,845, her index has decreased by 14.60%.

Jennie
(Photo : Jennie Instagram)

The Second Most Popular Female Idol for May 2021 is Brave Girls’ Yuna

Second place went to another Brave Girls member, Yuna, with a brand reputation ranking of 3,344,631.

Yuna has a participation index of 1,254,769, a media index of 788,924, a community index of 655,502, and a media index of 645,445.

Compared to her brand reputation index of 4,807,708 in April 2021, her index has also decreased significantly from the previous month, 30.43%.

Yuna
(Photo : Yuna Instagram)

The Most Popular Female Idol for May 2021is Brave Girls’ Yujeong

Coming in at number one is Brave Girls member Yujeong with a brand ranking of 4,054,785.

Yujeong has a participation index of 1,525,324, a media index of 964,766, a community index of 861,176, and a media index of 702,631.

Compared to her brand reputation index of 6,404,321 in April 2021, her index has dropped significantly, 36.70%.

Yujeong
(Photo : Yujeong Instagram)

These are the Top 50 Most Popular Female Idols for May 2021.

1. Brave Girls’ Yujeong

2. Brave Girls’ Yuna

3. BLACKPINK’s Jennie

4. Oh My Girl’s Arin

5. ITZY’s Yuna

6. Brave Girls’ Minyoung

7. ITZY’s Yeji

8. ITZY’s Lia

9. ITZY’s Ryujin

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10. BLACKPINK’s Rosé

11. Brave Girls’ Eunji

12. ITZY’s Chaeryeong

13. Oh My Girl’s Jiho

14. LOONA’s Chuu

15. BLACKPINK’s Lisa

16. BLACKPINK’s Jisoo

17. Oh My Girl’s YooA

18. Oh My Girl’s Hyojung

19. Oh My Seunghee

20. Girls’ Generation’s Yuri

21. Oh My Girl’s Binnie

22. Oh My Girl’s Mimi

23. Red Velvet’s Joy

24. Red Velvet’s Wendy

26. Girls’ Generation’s Taeyeon

27. STAYC’s J

28. WJSN’s Yeoreum

29. Red Velvet’s Seulgi

30. STAYC’s Isa

31. STAYC’s Sieun

32. WJSN’s Seola

33. WJSN’s Bona

34. STAYC’s Seeun

35. MAMAMOO’s Wheein

36. TWICE’s Nayeon

37. GFRIEND’s Sowon

38. STAYC’s Yoon

39. STAYC’s Sumin

40. Apink’s Jung Eunji

41. MAMAMOO’s Hwasa

42. TWICE’s Sana

43. EXID’s Hani

44. HOT ISSUE’s Hyungshin

45. TWICE’s Mina

46. TWICE’s Jeongyeon

47. WJSN’s Eunseo

48. HOT ISSUE’s Dana

49. aespa’s Karina

50. HOT ISSUE’s Dain

Did your favorite female idol make it to the top 50 for May 2021? Tell us in the comments below!

Source: KpopStarz